Privacy and Cookie Policy
Last updated: 14 April 2026
This Privacy Policy explains how JIMS (SOUTH WEST) LTD trading as Jims ("we", "us", "our") collects, uses and protects your personal data when you use this website, create an account, place an order, contact us, or otherwise interact with us.
Who we are
Data controller: JIMS (SOUTH WEST) LTD
Company number: 15945338
Registered office: 56 Fore Street, Redruth, Cornwall, United Kingdom, TR15 2AQ
Privacy contacts: Gary Benjamin Smyth and Jamie Lee Smyth
Email: privacy@jimsonline.co.uk
Telephone: 01209 240430
What personal data we collect
Depending on how you use our website, we may collect and process the following personal data:
- name
- billing address
- delivery address
- email address
- telephone number
- order details and purchase history
- account login details if you create an account
- communications you send to us
- payment-related information needed to process your order
- technical information such as IP address, browser type, device information and website usage data
- marketing preferences
How we collect your data
We collect personal data when:
- you place an order
- you create a customer account
- you contact us by email, telephone or website form
- you browse our website
- you accept or reject cookies through our cookie consent tools
- you choose to receive marketing communications from us
How we use your personal data
We use your personal data to:
- process and deliver your orders
- take payment and manage refunds
- communicate with you about your order
- provide customer service and respond to enquiries
- manage your customer account
- keep internal records
- prevent fraud, misuse and security issues
- improve our website, products and services
- comply with legal and regulatory obligations
- send marketing communications where permitted by law or where you have consented
Our lawful bases for processing
Under UK data protection law, we rely on the following lawful bases:
- Contract - where processing is necessary to fulfil your order, provide your account, or take steps at your request before entering into a contract.
- Legal obligation - where we need to keep records and meet legal, tax, accounting, consumer protection or fraud prevention obligations.
- Legitimate interests - where it is necessary for customer service, website administration, business operations, fraud prevention, security and improving our website and services, provided your rights do not override those interests.
- Consent - where you have consented to receive marketing communications or to the use of non-essential cookies and similar technologies.
Payments
We do not store your full credit or debit card details on our website. Payments are processed securely via our payment providers, PayPal and myPOS.
Who we share your data with
We may share your personal data with trusted third parties where necessary to run our business and provide our services, including:
- payment providers, including PayPal and myPOS
- delivery providers, including Royal Mail and Parcelforce
- website hosting, ecommerce platform and technical support providers
- analytics providers, including Google Analytics
- professional advisers such as accountants, insurers or legal advisers
- regulators, law enforcement, courts or other authorities where required by law
Marketing
We may send you marketing emails about products, offers or updates where you have asked to receive them, or where permitted by law.
You can opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us at privacy@jimsonline.co.uk.
We do not sell your personal data to third parties.
Data retention
We keep personal data only for as long as reasonably necessary for the purposes set out in this policy, including for legal, accounting, tax, fraud prevention and reporting requirements.
- customer order and transaction records may be kept for up to 6 years after the end of the relevant financial year, or longer where required by law
- customer account information is kept while the account remains active and for a reasonable period afterwards
- customer service correspondence may be kept for a reasonable period to deal with enquiries, disputes or complaints
- marketing records are kept until you unsubscribe or withdraw consent
- analytics and cookie data are kept in line with the settings of the relevant provider or cookie tool
International transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we will take appropriate steps to ensure your personal data is protected in line with applicable data protection law.
Security
We are committed to ensuring that your information is secure. We use appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
Your rights
Under UK data protection law, you may have the right to:
- request access to your personal data
- request correction of inaccurate or incomplete data
- request erasure of your personal data in certain circumstances
- request restriction of processing in certain circumstances
- object to processing based on legitimate interests
- request transfer of certain personal data
- withdraw consent at any time where processing is based on consent
- complain to the Information Commissioner's Office (ICO)
You do not usually have to pay a fee to exercise your rights, and we will normally respond within one month.
If you wish to exercise any of your rights, please contact us at privacy@jimsonline.co.uk or call 01209 240430.
Cookies
Our website uses cookies and similar technologies to help the site function properly, remember your preferences, analyse website traffic, and, where appropriate, support marketing-related features.
You can manage your cookie preferences through our cookie banner powered by the Amasty Cookie extension. You can also control cookies through your browser settings, although blocking some cookies may affect how the website functions.
Essential cookies
Necessary cookies enable core functionality of the website. Without these cookies the website cannot function properly.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Type |
|---|---|---|---|
| PHPSESSID | Magento | Stores the logged in user's session and encrypted key so the user can stay logged in while navigating the site. | 1st Party |
| private_content_version | Magento | Appends a random unique number and time to pages with customer content to prevent them from being cached on the server. | 1st Party |
| persistent_shopping_cart | Magento | Stores the key of a persistent cart to make it possible to restore the cart for an anonymous shopper. | 1st Party |
| form_key | Magento | A security measure that appends a random string to form submissions to protect against Cross-Site Request Forgery. | 1st Party |
| store | Magento | Tracks the specific store view or locale selected by the shopper. | 1st Party |
| login_redirect | Magento | Preserves the destination page the customer was navigating to before being directed to log in. | 1st Party |
| mage-messages | Magento | Tracks error messages and other notifications shown to the user. | 1st Party |
| mage-cache-storage | Magento | Stores visitor-specific content locally to enable ecommerce functions. | 1st Party |
| mage-cache-storage-section-invalidation | Magento | Forces local storage of specific content sections that should be invalidated. | 1st Party |
| mage-cache-sessid | Magento | Triggers the cleanup of local cache storage. | 1st Party |
| product_data_storage | Magento | Stores configuration for product data related to recently viewed and compared products. | 1st Party |
| user_allowed_save_cookie | Magento | Indicates whether the shopper allows cookies to be saved. | 1st Party |
| mage-translation-storage | Magento | Stores translated content when requested by the shopper. | 1st Party |
| mage-translation-file-version | Magento | Stores the file version of translated content. | 1st Party |
| section_data_ids | Magento | Stores customer-specific information related to actions such as wishlist display and checkout information. | 1st Party |
Marketing cookies
Marketing-related cookies are used to support website features based on visitor behaviour, such as recently viewed or compared products.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Type |
|---|---|---|---|
| recently_viewed_product | Magento | Stores product IDs of recently viewed products for easier navigation. | 1st Party |
| recently_viewed_product_previous | Magento | Stores product IDs of previously viewed products for easier navigation. | 1st Party |
| recently_compared_product | Magento | Stores product IDs of recently compared products. | 1st Party |
| recently_compared_product_previous | Magento | Stores product IDs of previously compared products for easier navigation. | 1st Party |
Analytics cookies
Analytics cookies help us understand how visitors use our website and help us improve the site. We use Google Analytics for this purpose.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Type |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users. | 3rd Party |
| _gid | Google Analytics | Used to distinguish users. | 3rd Party |
| _gat | Google Analytics | Used to throttle request rate. | 3rd Party |
Links to other websites
Our website may contain links to other websites. Once you leave our website, we do not have control over the privacy practices of those other websites and are not responsible for their content or policies. You should read the privacy policy of any website you visit.
Complaints
If you are unhappy with how we use your personal data, please contact us first at privacy@jimsonline.co.uk or on 01209 240430 so we can try to resolve your concern. You also have the right to complain to the Information Commissioner's Office (ICO).
