Mitchell
In 1974, Mitchell partnered with The Garcia Corporation, which was a dominant force in the fishing tackle market. But by 1980, these two brands would become independent and go their separate ways. In 1990, Johnson Worldwide Associates (JWA) bought the Mitchell Company. The company moved its headquarters and R&D to Marignier, France, where it is still located today. Since its introduction in the late 1940s, nearly 30 million Mitchell 300 reels have been sold worldwide.
In 2000, Mitchell was purchased by Pure Fishing as part of the JWA fishing products acquisition. Mitchell continues to sell the Mitchell 300 reel, as well as adding new, innovative products to its successful fishing lineup.
Today, Mitchell is one of the proud brands of Pure Fishing, Inc. Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands, including the Mitchell brand. We are dedicated to helping you have more fun and catch more fish.
