Fin-Nor
Fin-Nor has revolutionized the world of sport fishing since the invention of the first truly capable big game saltwater reel in 1936. It all started in a machine shop in Miami, Florida, with a fishing reel born of necessity.
The country was emerging from the Great Depression and newspapers around the country captured the imagination of the world with romantic tales of adventurous captains and anglers who were hooking fish that they just couldn't land. The fish either spooled them, sounded so deep that they were never seen, or were devoured by sharks, with mutilated heads being all that made it over the gunwales.
Fredrick Martin Grieten, who ran the Finley-Norwood machine shop in Miami, was a humble but uniquely skilled boat mechanic. The most prolific, pioneering saltwater captains of the time sought him and worked alongside him to design the reel that would change the world, with a drag that could finally bring the fight to any fish.
This reel is just one of thousands Fin-Nor made, but it represents so much more. The search for the unattainable, and the courage to find it. Big fish in wild places in fisheries yet to be named. The legacy of this company is not defined by the industry-best drag of revolutionary durability, but by the community of people who have their names etched on the side in the pursuit of something so much bigger than just fish.
